Here's a copywriting article that explains the idea of addressing the objections of the buyer when selling a product. There isn't much in the article regarding techniques for doing so, but the concept ...
I came across another article that the merchant community might enjoy reading. There's a number of simple tips to make your store's written material more effective.
Merchants: I came across the following during my daily read. Enjoy. Contact Webplus if you'd like to know more about how to implement a Privacy Policy on your own store.