Webplus Merchant Forum

[WebplusJames]

I came across another article that the merchant community might enjoy reading. There's a number of simple tips to make your store's written material more effective.

http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce

Hightlights:

"Once you’ve identified your copy’s target audience, decide how to appeal to that audience. Here’s where your company’s personality has a chance to shine through, setting you apart from your competitors. Remember, even though your competitors sell similar products, they aren’t you."

"Search engine optimization is a huge part of writing for eCommerce, and you’ll want to try and familiarize yourself with the basics. Start by doing some keyword research to find out what potential customers are looking for, and what language might attract them. Incorporate these throughout your site’s copy, but don’t forget to keep your tone and audience in mind! The best eCommerce copy has its SEO keywords smoothly integrated so the average customer doesn’t think twice."
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James - Web+Shop Merchant Support Specialist