Webplus Merchant Forum

[WebplusJames]

Here's a copywriting article that explains the idea of addressing the objections of the buyer when selling a product. There isn't much in the article regarding techniques for doing so, but the concept can be applied to your own store easily enough.

http://www.copyblogger.com/how-to-get-past-the-dont-buy-button/

Highlights:

"This is something copywriters intrinsically understand—that even when people are perfect candidates for a product, and even when those people want to buy, they will talk themselves out of it unless you address each objection they come up with."

"The key to selling online or off is putting the right beneficial offer in front of the right person, and having great copy that overcomes the objections the prospective buyer will set as barriers to the sale."
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James - Web+Shop Merchant Support Specialist