WebplusJames
Joined: 19 Mar 2007
Posts: 4
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 Posted: Thu Jun 07, 2007 4:37 pm Post subject: Article: Online shoppers will pay more for privacy |
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Merchants: I came across the following during my daily read. Enjoy. Contact Webplus if you'd like to know more about how to implement a Privacy Policy on your own store.
http://pressesc.com/01181159576_price_of_privacy
Highlights:
"People are willing to pay more to buy items from online retailers who make their privacy policies clear, a new Carnegie Mellon University study showed."
"The study ... found that people were more likely to buy from online merchants with good privacy policies ... and were also willing to pay about 60 cents extra on a $15 purchase when buying from a site with a privacy policy they liked."
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James - Web+Shop Merchant Support Specialist |
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